Scentsy is a direct selling, wickless candle company headquartered in Meridian, Idaho. The company is owned by Orville and Heidi Thompson and sells its products through a field sales force of independent sales representatives who market and sell Scentsy products through home parties, basket parties and on-line orders from Consultant’s Scentsy websites. A wickless candle, called a Scentsy Bar or a Scentsy Brick, is a highly fragrant wax bar that is warmed to release fragrance into the air. Because the wax is gently warmed rather than burned, it can hold more fragrance oil than a traditional candle. And, because there is no flame, there is no smoke, soot or lead. Scentsy wickless candles are a safer alternative to traditional candles.